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Offline MoneyRepublic

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SEMCON 08: Conference Topics
« on: September 09, 2008, 11:51:56 AM »
Conference Topics
Search Traffic Generation  
Day 1 - September 9, 2008 (Tuesday)
Keynote Address: Yahoo! South East Asia
The State of Search in the Philippines

 

Speaker 1: Chris Concepcion, Business Operations Manager, Yahoo! Philippines
 

PPC Optimization: How to do Effective PPC without Breaking the Bank

Master the art of pay per click without breaking your marketing budgets. Learn how to optimize your PPC campaigns to get cheaper clicks, higher clickthroughs and and better conversions.

Speaker 1: Marc Macalua, Founder, SEO Philippines
 

Applied Web Analytics

Learn how to analyze your web analytics and optimize your site based on those data. Our speaker will walk us thru a case study.

Speaker 1: Maia Nuguid, Founder, Web Analytics Philippines

Search Marketing

Search marketing advice, tips and more from the internet marketing professional.

Speaker 1: James Hawkins, Group Head for Search, Director for Southeast Asia & HK, Deal Group Media, plc



Viral Video Marketing

Learn how to tap the traffic and branding potential of viral video campaigns to bring visitors and buyers to your site.

Speaker 1: Eduardo Mapa, CEO, Media Contacts Philippines
 

Beyond Banners & CPM: How to Optimize Online Display Advertising

Learn how US-based advertisers select the right website to advertise on, craft the perfect banner creative and track the success of Internet marketing\'s oldest advertising channel - perfect for those who have advertising budgets but don\'t know how and where to spend them.

Speaker 1: Mike Villar, US Auto Parts, Phils.
 

Social Media Optimization

What role do communities play in your traffic building portfolio? Learn how to crowd-optimize your campaigns to reap the traffic and branding benefits of a socially optimized Internet marketing presence.

Speaker 1: Kiven Liversee
 

PR 2.0: How to Pitch to Bloggers

You\'ve launched your first blogger-targeted campaign but nobody seems to be talking about it? Get detailed tips from experts in blogger relations.

Speaker 1: Leah Besa-Jimenez, General Manager, Proximity Philippines
Speaker 2: Abe Olandres, Problogger, YugaTech


Data Mining & Mash-Ups

Speaker 1: Yahoo! SEA, TBA

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SEMCON 08: Conference Topics
« on: September 09, 2008, 11:51:56 AM »

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